Farmview Market in Madison is kicking off its outdoor farmers market season with the annual Spring Harvest Festival this Saturday, May 1 from 9 a.m to 2 p.m.

The festival is free to attend and will be a family-friendly, fun-filled day for people of all ages.

“We are excited to welcome our guests back for store events this year,” said Keith Kelly, owner of Farmview Market. “Seeing our community engage with our suppliers and enjoy our facilities brings such enthusiasm to our entire team. We love hosting friends, and hope to see you all at Spring Fest.”

Farmview Market, the brainchild of a public-private partnership between Morgan County and Kelly Products, features a specialty grocery store, butcher’s shop, and farm-to-table café. Spring Fest at Farmview Market commences the opening day of the Farmers Market at Farmview.

“The Spring Fest is a celebration of spring and activities for the family. Our open air farmers market is back, with local farmers selling produce, live plants, artisan crafts, soaps, wood craft, quilts and more.” said Laura Rotroff, vice president of Marketing and Communications for Kelly Products, the parent company of Farmview Market. “Meet and greet local suppliers demoing new products and enjoy a petting zoo, live music, and farm kids crafts.”

This year’s Spring Fest also celebrates a milestone for Farmview as the market marks its fifth anniversary.

Rotroff said the first 100 people through the grocery will receive a commemorative tote and kids will receive a free scoop of “Celebration ice cream.”

For more information, follow the Farmview’s farmers market Facebook page at:

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