Dianne Lively Yost

Dianne Lively Yost

By Dianne Lively Yost

Somebody needs to turn the dad-blasted government back on! I reckon Momma’s gonna be the one to flip the switch! Or maybe we just need to require our elected officials in the Senate and House of Representatives to take a breathalyzer test before voting on anything! They must be loaded!

Mitzi Prochnow and her son, Alexander Ugolini, are putting the final touches on Alexander's new retail business, Ava Alexander, in downtown Madison, which will feature art, men's and women's fashion, artist-driven jewelry and more. Ava Alexander is to be located at 202 West Washington Street, across from Town Park and next to Town & Country. Photo by Dianne Lively Yost

Mitzi Prochnow and her son, Alexander Ugolini, are putting the final touches on Alexander’s new retail business, Ava Alexander, in downtown Madison, which will feature art, men’s and women’s fashion, artist-driven jewelry and more. Ava Alexander is to be located at 202 West Washington Street, across from Town Park and next to Town & Country. Photo by Dianne Lively Yost

There is BIG news for Downtown Madison this week and it’s all about a new shopping destination soon to open in Madison. In a word this new shop is original– truly life imitating art. The best part is that it’s owned by Alex Ugolini of our very own Morgan County who grew up in the fashion, culinary and art worlds! OK so now this handsome young entrepreneur is transformin’ his roots into what he calls a “gallery boutique” named Ava Alexander! It’s located at 202 West Washington Street, in downtown Madison across from Town Park and next to Town & Country! Anyway, this shop is going to marry art and fashion in a way we’ve never seen before! Alex is getting a little advice from his mom, Mitzi Prochnow, a fashion pioneer in her own right who owned and operated the popular Mitzi & Romono and Mitzi’s Corner shops in Atlanta’s Virginia Highlands. They are just now getting to work in the space but from what I’ve seen, y’all are gonna flat turn flips!

OK so here’s what I mean… The ali & bird jewelry is perfectly beautiful, or as Alex says: “They are pieces of art that you wear.” The shop will sell men’s and women’s clothing, artist-driven jewelry, original artworks, cool sculptures made by Alex’s stepdad, Tom Prochnow, and accessories like the hand-made original scarves from Bali! Alex plans to keep things fresh by constantly offering new fashions and art on a routine basis. “We want to do something unique, that compliments what’s already here.” Indeed! Oh, in case you’re wondering where Alex expresses his culinary background, he’s also the manager of Marker 7 Coastal Grill in Five Points in Athens.

Y’all don’t forget that this month is Breast Cancer Awareness month! In fact, The Spa at the James Madison is offering specials for breast cancer survivors, so if you are a survivor give them a call for a complimentary service at 706-342-7000! Oh, and check out the Amelia’s ad in this week’s newspaper for a special Brighton Power of Pink promotion! For each Power of Pink Brighton bracelet sold, they will donate $5 to Breast Cancer Research and Awareness! Plus the Morgan County Citizen is running a special Breast Cancer Awareness section on Oct. 17 with special advertising rates, so give us a call at 706-342-7440 to reserve your spot!

Oh and before I forget: Y’all head to Town Park this Saturday, Oct. 5 for the annual Madison Chili Cook-off! This famously fun event is fantastic y’all! Tasting kits are only $3 and public tasting begins at noon! Y’all get there early! The winners will be announced at 3:30 p.m.! Come join us for great chili, live music, events for kids and more! We will see you there!

That’s it for the Biz Buzz! Shop LOCAL – our small businesses DEPEND on your support! Oh and advertise local too y’all! Have a beautiful week, count your blessings and we’ll see you next week: Same time. Same award-winning Morgan County Citizen newspaper!