Rema Tip Top N/A CFO Jeffery Xu (left) and Mr. Reiff, Managing Director, at the celebration last week. Photo special

Rema Tip Top N/A CFO Jeffery Xu (left) and Mr. Reiff, Managing Director, at the celebration last week. Photo special

By Kathryn Schiliro, Managing Editor

Rema Tip Top, a German-based industrial rubber and tire repair materials company, celebrated 60 years in North America with an event at the company’s Madison facility last week.

About 60 guests, including customers from around the United States, Canada, Mexico and Russia as well as Rema Tip Top’s Global Managing Director, Mr. Reiff, and North American President, Olafur Gunnarsson, joined with the Madison plant’s 50 employees in celebrating the 60-year milestone.

The company is a “big supporter of the community,” Rema Tip Top/North America Manager of Operations David DiRocco said, and had the one-day celebration catered by Town 220, the centerpiece of which was a 35-pound suckling pig. “It was really first class,” DiRocco said. Out-of-town guests also stayed at the James Madison Inn.

In addition to Rema Tip Top/North America’s employees and customers, local officials from the City of Madison also took part in the event, which included a tour of the facility.

“We are in the midst of a multi-million dollar equipment expansion and they were able to view a portion of the new equipment currently being installed,” DiRocco said.

The company itself has been around for 85 years, and its North American branch is its largest subsidiary. DiRocco said Rema Tip Top is the “world’s largest manufacturer of tire repair materials,” providing repair materials for bike tires up to the largest tires manufactured. The company has a presence in Germany, the United Kingdom, France, Turkey, South Africa, Australia, China, Japan, North America and in Chile, as well as 172 other countries, according to DiRocco.

Rema Tip Top also produces industrial rubber used in the mining industry for corrosion control, with a similar presence worldwide.

On a tour are (left to right) Madison Mayor Gilbert, Councilman Joe DiLetto, David DiRocco of Rema Tip Top, Councilman Michael Naples, City Planning Director Monica Callahan, Mayor-Elect Fred Perriman and City Manager David Nunn. Photo special

On a tour are (left to right) Madison Mayor Gilbert, Councilman Joe DiLetto, David DiRocco of Rema Tip Top, Councilman Michael Naples, City Planning Director Monica Callahan, Mayor-Elect Fred Perriman and City Manager David Nunn. Photo special