By Greg Sullivan

Sports Editor

"Bloggers this. Bloggers that."
I get tired of hearing that stuff sometimes, especially this being an election year. Blogs are supposed to be the new thing. We've been hearing it for a few years now.
But finally, after all this time, blogs are cool since Chipper Jones is talking on David O'Brien's Atlanta Braves blog on www.ajc.com.
O'Brien's blogs are, in my best estimate, one of the better reads in any type of literary medium, especially those concerning sports. I highly recommend it to anyone who has yet to come across it. He combines inside Braves information with quirky personal content, and then he ends each post with a relevant song's entire lyrics typed out in italics.
I really enjoyed one a few months back when he was blogging from Major League Baseball's league meetings in Nashville, and not only did he give ample information on the team but he talked about his favorite places to eat in town and hangouts for different varieties of music in the Music City.
Jones is apparently a fan of the blog himself, initially logging in at 7:56 p.m. on February 6 under the pseudonymn "U Kno Who." Yeah that's right, "You Kno Who."
"Just heard that Hoss [that's what the bloggers call Chipper] is done after is contract runs out after next season. Pretty reliable source that is close to him said that he is seriously thinking about retiring soon," You Kno Who typed. For the purposes of this column I left Chipper's typo “is” in. He was, of course, kidding around to kick things off.
You Kno Who proceded to tease O'Brien and bloggers for nicknaming him Hoss and to dispel any rumors of retirement in the near future.
"It was pretty surprising to see him not just stop by, but stick around and blog with folks the way he did," O'Brien told the AJC following Jones' entrance to the blog.
Jones interacted with fans for hours on the blog, not only talking about his playing but also giving raw personal insights that ranged from retirement life to Valentine's Day.
The entire blog can be viewed at www.ajc.com.
Jones was able to prove his autheniticity in the blog by answering tough, probing questions from O'Brien and other bloggers. Satisfied, bloggers soon began storming him with interesting questions.
Not to say Jones or other stars will openly blog all the time, but the possibility is a cool thing to think about.
Either way, O'Brien's style of posting and then actively following up with responses to other posters and further information will hopefully serve as a model for those interested in the new media format.