Kelly Products: a humble beginning to successful agribusiness enterprise in Morgan County

Tia Lynn Ivey Community, Featured


For a quarter of a century, Kelly Products, a holding company for 12 operating companies, has provided a broad range of agricultural merchandise and services to Morgan County and surrounding areas.  Kelly Products is behind beloved local businesses such as Farmview Markets in Madison and the Rock House Creamery.

Keith Kelly, founder of Kelly Products, opened for business as a small manufacturing facility in Covington in 1992. Now, 25 years later, Kelly Products has morphed into a regional agricultural empire, employing 200 people across a dozen companies, supplying customers, businesses and government with a broad range of products and services. Keith Kelly only wants to expand the “agribusiness enterprise” further.

“We appreciate where we’ve been, but we are only looking forward,” said Kelly.

For Kelly, the same guiding ethic has always served as his main focus when operating his business—people first.

“Our people are the key to it all. They’re our greatest assets,” explained Kelly.  “Actions are everything, and when you care about people, and they know it, it becomes a reciprocal relationship, where they are investing in you too. We truly care about our employees and their families personal and professional development.”

The company motto encapsulates this sentiment: “Just do the right thing, means to use our God-given talents with integrity, honesty and perseverance to provide the highest quality products and services and treat our coworkers and customers as we would like to be treated.”

In the early days of Kelly Products, the startup company began with two foundational goals, “to produce a more efficient formulation and distribution system for plant protection products; and, to create a software system that would streamline the registration process for plant protection products.”

Out of those goals, two companies were born: Contract Packaging, Inc. and Kelly Registration Systems. According to Kelly Products, today, Kelly Registration Systems works with more than 30 state departments of agriculture, providing data services, licensing and registration, and inspections software.

“Kelly remains a pioneer in the service field of regulatory data management for pesticide products. His latest venture, Farmview Market, is setting new standards for farm-to-table enterprises,” said Georgia Agriculture Commissioner Gary Black.

According to Kelly Products, “In 1998, Kelly Products was awarded the exclusive U.S. manufacturing rights to all Sevin® products sold for home and garden use. Today the manufacturing group produces products for numerous markets in addition to pesticides, including salt-based pool chemicals, utility pole products, deer attractants and hunting scent control, as well as other specialty products. In 2007, Great Estates Landscaping was established, and today operates in 16 Georgia counties from Atlanta to Lake Oconee, serving more than 550 residential and commercial properties each week. Kelly also owns and operates various other businesses like its outdoor brands, C’Mere Deer attractants, Swhacker broadheads and Recon Archery.”

Keith Kelly expanded his agricultural enterprise again in 2005 when he purchased the Rock House Farm in Leesburn, Georgia.

“Today, Rock House Farm comprises more than 4,000 acres, raising cattle, hogs, sweet corn and various commercial crops like corn, soybeans and peanuts. In 2016, Rock House Farm added a dairy in Morgan County, Rock House Creamery. The creamery’s mission is to produce the best creamline milk and other unique dairy products like specialty chocolate milk, kefir, and cheeses. The creamery is also offering tours and field trips.

Kelly started a company garden in 2007 to provide fresh produce for employees and their families. Today, this 11-acre certified naturally grown farm yields more than 100,000 pounds of produce each year and a variety of other goods like chicken, eggs, pork and beef,” explained a Kelly Products press release.

One of Kelly’s most recent venture, Farmview Market in Madison, has been a hit in Morgan County.

“Venturing boldly into food retail, Farmview Market, which opened its doors in 2015, incorporates a grocery store, traditional, full-service butcher shop, casual café and farmers market—all featuring delicious, locally sourced offerings. Connecting farms to families, Farmview’s mission is building a more sustainable local food economy. By helping people understand where their food comes from – and the positive impact buying local and eating healthier can have, Farmview is promoting more vibrant and economically sustainable communities,” a spokesperson for Kelly Products explained.

“We want to be the place where community happens,” said Kelly of Farmview Market’s vision.

According to a Kelly’s Products press release, as Kelly’s various companies continue to thrive so does Kelly’s passion for charity.

“Kelly’s philanthropic endeavors are woven into the culture of the company with many employees giving directly and participating in volunteer efforts. The company supports numerous children’s and health ministries and organizations and other faith-based organizations from Children’s Healthcare of Atlanta, CURE, Jay’s Hope, Erin’s Hope, FCA, Young Life, Final Frontiers, Action Ministries, and others,” said a spokesperson for Kelly Products.

“We have been blessed and it is our joy and privilege to be able to use our resources to help others,” said Kelly.

In 25 years, Kelly Products has created an impressive and diverse brand of agriculturally-based companies. Hopefully, the next 25 years will be just as successful.

Leave a Reply